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Description

The Member Relationship Marketing and Health Quality and Stars teams are focused on the well-being of our members, and we believe there’s a role for us to play as a well-being partner who will empower customers to live a life that’s healthy, active, and rewarding. We are looking for a Lead Product Owner who can successfully lead our agile marketing team as we develop and optimize marketing strategies to engage members, helping them improve their health behaviors.

Responsibilities

The Lead Product Owner will work side-by-side with our Stars and Marketing partners to identify and evaluate business opportunities for member engagement, develop data-driven strategies to meet those objectives, and monitor success so we can continuously improve our efforts.

Key Role Functions

  • Lead and coach members of a cross-functional, agile marketing team of strategists, data analysts, communication owners, and other partners to deliver against campaign outcomes and project milestones

  • Manage a portfolio of member engagement marketing projects and campaigns, identifying opportunities and prioritizing work that will lead to increased value creation.

  • Develop a long-term, strategic roadmap to help the agile pod mature, reduce cycle time and improve member experience

  • Develop data-driven marketing strategies as the result of analysis based on existing customer characteristics, historical campaign performance, and knowledge gathered from analytics and research

  • Build strong working relationships with business stakeholders in a matrixed environment, actively participating with line of business leaders to impact the revenue and growth dynamics of Humana’s businesses

  • Lead the pod’s understanding of marketing technology capabilities, adoption of Sales Force Marketing Cloud, and transition to member-centric campaign journeys

  • Develop long-term, strategic roadmap to outline data needs and integration with Humana data systems, enabling “always on” journeys

  • Use your problem-solving skills, be organized, and show attention to detail while managing multiple high-profile programs

  • Advise Stars and Marketing executives on high-level strategies that will have significant impact on Humana’s business results

First Year Success Factors

  • Team members of the agile pod you lead are engaged, efficient, and productive

  • Campaigns in your portfolio show measurable impacts, significant improvements over time, and are acknowledged by others as being well-managed and effective

  • You are recognized within Marketing and Health Quality and Stars as a leader who gets results

  • You have developed effective partnerships with internal business partners and coworkers

Required Qualifications

  • 6 years of experience driving campaign response or lifecycle management through direct marketing or digital marketing

  • 3 or more years of experience with Stars, HEDIS or related clinical member engagement strategies

  • Demonstrated leadership ability

  • Experience optimizing marketing activities by leveraging analytics, conducting controlled tests, and applying insights to improve performance

  • Excellent planning and organizational skills with demonstrated ability to meet deadlines while implementing projects

  • Demonstrated ability to develop strategies that achieve business goals

  • Strong business acumen skills, including comfort with financial metrics and Key Performance Indicators (KPIs)

  • Clear and concise oral and written communication skills

Preferred Qualifications

  • Bachelor’s Degree in marketing, communications, business or related field

  • Experience managing a team of direct reports

  • Experience working with clients to deliver solutions that meet their needs

  • Knowledge of healthcare, pharmacy and/or clinical concepts and conditions

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

  • At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

  • Satellite, cellular and microwave connection can be used only if approved by leadership

  • Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

  • Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

  • Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Scheduled Weekly Hours

40



Request an Accommodation

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact yourcareer@humana.com for assistance.

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Our Hiring Process

Apply online

To be considered for a job, you must apply online. Unfortunately, we cannot accept resumes that have been emailed to us. Once you find a job that interests you, simply select “Apply.” It typically takes 15 minutes to fill out the application form. Be sure to update your resume and upload it as you cannot edit the resume or add it after the application has been submitted. Shortly after you submit your application, you will receive a confirmation.

Next Step

If selected to continue with the interview process, you will be contacted through text or email to complete an assessment or schedule an initial live or recorded phone or video interview.

A hiring manager interview

After hiring managers and interview teams carefully consider the skills and experiences of applicants, they contact the top candidates via email or phone to schedule an interview.

Offer from Humana

If you’ve successfully completed the interview process and are identified as the candidate we would like to hire, you will receive an offer from our Talent Acquisition team.

Onboarding

If you accept the offer to join our Humana team, you will receive a welcome call or email to begin the onboarding process.


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Hiring Process