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Description

At Humana, we put the needs of seniors at the forefront of everything we do. The Primary Care Organization is Humana’s senior-focused healthcare provider. Our national primary care centers provide value-based care and represent more than 250 physician practices, 450 clinicians, and 250,000 patients across 18+ markets. The Primary Care Organization (PCO) is in the midst of significant growth. As a Product Marketer on the Local Acquisition Strategy team you will be an important part of the Marketing team and vital to the success of the PCO. We’re looking for a talented marketer who will play a key role in developing local marketing strategies that deliver growth and build the CenterWell and Conviva brands. This is a nationwide remote role.

Responsibilities

What you’ll do…

Reporting to a Lead of the Local Acquisition Strategy team, you will be responsible for supporting the cross-division efforts of the local acquisition strategy team and will serve as a critical conduit to the integrated marketing team and select business partners. This includes the development of strategic resources and reports deployed across markets to build trust and confidence in acquisition marketing.

You’ll make an impact as you…

  • Lead the creation of comprehensive and scalable resources aimed at empowering our market partners with a deep understanding and confidence in our acquisition marketing strategies

  • Collaborate closely with the acquisition pod to provide market partners with clear visibility into the creative and media components of upcoming campaigns in their respective markets

  • Support divisional marketers in analyzing and compiling monthly performance reports, enabling our market partners to gauge progress towards goals and marketing impact effectively

  • Serve as a communicator across markets to support the divisional team in socializing acquisition marketing plans, addressing business partner inquiries and supporting special projects

  • Act as a liaison between the acquisition pod and local acquisition strategy teams, gathering market-level inputs to inform quarterly plan development

You’ll sweep us off our feet if…

  • You are a polished communicator with the ability to leverage data and information in a clear and concise fashion. You are passionate about not just sharing data but telling a story through meaningful insights

  • You have strong experience working in traditional and emerging marketing channels, including TV, search, digital, social

  • You thrive when working fast, playing well with others, and conquering diverse challenges every day

  • You are a self-starter. You get things done, big or small

  • You are motivated by goals and metrics – and strive to exceed them

  • Ambiguity and setbacks don’t faze you – you thrive in complexity and are ever optimistic

Required Qualifications

  • Bachelor’s degree

  • 2+ years of business, marketing strategy, digital marketing and media marketing experience

  • Positive track record of driving customer engagement with new products, services, and/or experiences

  • Data-driven marketer with an ability to leverage data and insights and translate them into winning marketing strategies

  • Deep empathy for the customer and ability to translate complexities into simple, comprehensible communications

  • Persuasive storyteller who has demonstrated the ability to communicate effectively with senior leaders; executive presence

  • Expert knowledge and use of marketing frameworks

  • Strategically oriented, critical thinker, resourceful, influential, problem solver

  • Highly collaborative mindset and excellent relationship-building skills, including the ability to engage many diverse stakeholders and SMEs, and win their co-ownership in outcomes

  • Strong bias for results, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through.

Preferred Qualifications

  • Experience working in the health care industry

  • Experience in performance marketing

  • A great sense of humor

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

  • At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

  • Satellite, cellular and microwave connection can be used only if approved by leadership

  • Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

  • Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

  • Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

  • Health benefits effective day 1

  • Paid time off, holidays, volunteer time and jury duty pay

  • Recognition pay

  • 401(k) retirement savings plan with employer match

  • Tuition assistance

  • Scholarships for eligible dependents

  • Parental and caregiver leave

  • Employee charity matching program

  • Network Resource Groups (NRGs)

  • Career development opportunities

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.

Scheduled Weekly Hours

40



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If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact yourcareer@humana.com for assistance.

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Our Hiring Process

Apply online

To be considered for a job, you must apply online. Unfortunately, we cannot accept resumes that have been emailed to us. Once you find a job that interests you, simply select “Apply.” It typically takes 15 minutes to fill out the application form. Be sure to update your resume and upload it as you cannot edit the resume or add it after the application has been submitted. Shortly after you submit your application, you will receive a confirmation.

Next Step

If selected to continue with the interview process, you will be contacted through text or email to complete an assessment or schedule an initial live or recorded phone or video interview.

A hiring manager interview

After hiring managers and interview teams carefully consider the skills and experiences of applicants, they contact the top candidates via email or phone to schedule an interview.

Offer from Humana

If you’ve successfully completed the interview process and are identified as the candidate we would like to hire, you will receive an offer from our Talent Acquisition team.

Onboarding

If you accept the offer to join our Humana team, you will receive a welcome call or email to begin the onboarding process.


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Hiring Process