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Description

Humana’s Group Medicare Marketing team is looking for an experienced and passionate Senior Product Marketer, Group Medicare Marketing Strategy to join working remote anywhere in the US. In this role, you will plan, develop and execute marketing strategies and campaigns to deepen broker, consultant and plan sponsor awareness of and engagement with Humana and its Group Medicare Advantage products and services, leveraging competitive intelligence. You will have two, primary areas of focus – supporting the development of strategic marketing plans and developing and activating high-visibility marketing strategies that engage stakeholders – particularly brokers, consultants and plan sponsors – with Humana’s products, services and strategies. Primary strategic activities includes: working with marketing leadership to assess the objectives of our business partners and developing accompanying research plans, and overseeing the development of marketing strategies that extend Humana’s Group Medicare brand among our key sales stakeholders.

Responsibilities

As the Senior Product Marketer, you will work closely with your leader, Group Medicare Marketing team members, and internal business partners to provide trusted counsel on marketing strategy, target audience development and activation strategies and annual planning. 

Key Role Functions

  • Understand broker/consultant and plan sponsor perceptions and needs, and lead the development of strategic initiatives and tools to fulfill those needs while building the Humana Group Medicare and enterprise brand

  • Create compelling and visually-appealing internal and external communications

  • Own and drive the competitive intelligence and research strategy for Group Medicare business

  • Support the development of marketing plans based on business partner objectives, including thought leadership

  • Develop, execute, and manage integrated marketing communication plans across digital marketing channels

  • Act as a liaison between internal partners and cross-functional marketing partners to develop and activate marketing plans and strategies in support of business priorities

  • Ensure the team budget is appropriately tracked and reported each month

  • Ensure marketing tactics are on-brand, consistent in voice and tonality, and optimized for search and user experience across channels including Humana owned, Social, SEM, Display, Email, Mobile, Video, offline, etc. 

  • Create and manage the planning cycle, deliverables, and annual calendar

  • Deliver measurement strategies to accompany marketing activities and oversee to ensure execution; lead and manage effective reporting and related communications to the business

  • Manage external resources and vendors; collaborate cross-functionally and throughout the organization

To be successful in this role, you will need to be an action-oriented, self-starter with strong organizational skills, who is thorough and demonstrates a lot of initiative and follow-through. As a team player, you must be flexible, enthusiastic and demonstrate a willingness to learn.

Required Qualifications

  • Bachelor’s degree

  • 5+ years of related marketing experience

  • Marketing experience with a demonstrated ability of managing and prioritize a diverse set of projects

  • A thorough understanding of business, marketing strategy, digital marketing, and product and content marketing

  • Outstanding, demonstrated project management skills

  • Strong, demonstrated skills developing successful finalist and other sales presentations

  • Strong, demonstrated strategic skills and consulting skills

  • Ability to influence, and collaborate in a cross-functional environment

  • Excellent communication skills, written and verbal; able to communicate at all levels of an organization

Preferred Qualifications

  • Master’s Degree of Business Administration

  • Experience with activating field-based marketing activities such as conferences or other events

  • Some sales or sales support experience – including the development of value proposition messaging, marketing plans and open enrollment deliverables

  • Prior marketing experience for a Fortune 500 company, healthcare

Additional Information

To ensure Home or Hybrid Home/Office employees’ ability to work effectively, the self-provided internet service of Home or Hybrid Home/Office employees must meet the following criteria:

  • At minimum, a download speed of 25 Mbps and an upload speed of 10 Mbps is recommended; wireless, wired cable or DSL connection is suggested

  • Satellite, cellular and microwave connection can be used only if approved by leadership

  • Employees who live and work from Home in the state of California, Illinois, Montana, or South Dakota will be provided a bi-weekly payment for their internet expense.

  • Humana will provide Home or Hybrid Home/Office employees with telephone equipment appropriate to meet the business requirements for their position/job.

  • Work from a dedicated space lacking ongoing interruptions to protect member PHI / HIPAA information

Humana offers a variety of benefits to promote the best health and well-being of our employees and their families. We design competitive and flexible packages to give our employees a sense of financial security—both today and in the future, including:

  • Health benefits effective day 1

  • Paid time off, holidays, volunteer time and jury duty pay

  • Recognition pay

  • 401(k) retirement savings plan with employer match

  • Tuition assistance

  • Scholarships for eligible dependents

  • Parental and caregiver leave

  • Employee charity matching program

  • Network Resource Groups (NRGs)

  • Career development opportunities

Humana values personal identity protection. Please be aware that applicants may be asked to provide their Social Security Number, if it is not already on file. When required, an email will be sent from Humana@myworkday.com with instructions on how to add the information into your official application on Humana’s secure website.

Scheduled Weekly Hours

40



Request an Accommodation

If you are an individual with a disability and require a reasonable accommodation to complete any part of the application process, or are limited in the ability or unable to access or use this online application process and need an alternative method for applying, you may contact yourcareer@humana.com for assistance.

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Our Hiring Process

Apply online

To be considered for a job, you must apply online. Unfortunately, we cannot accept resumes that have been emailed to us. Once you find a job that interests you, simply select “Apply.” It typically takes 15 minutes to fill out the application form. Be sure to update your resume and upload it as you cannot edit the resume or add it after the application has been submitted. Shortly after you submit your application, you will receive a confirmation.

Next Step

If selected to continue with the interview process, you will be contacted through text or email to complete an assessment or schedule an initial live or recorded phone or video interview.

A hiring manager interview

After hiring managers and interview teams carefully consider the skills and experiences of applicants, they contact the top candidates via email or phone to schedule an interview.

Offer from Humana

If you’ve successfully completed the interview process and are identified as the candidate we would like to hire, you will receive an offer from our Talent Acquisition team.

Onboarding

If you accept the offer to join our Humana team, you will receive a welcome call or email to begin the onboarding process.


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Hiring Process